Does digital presence influence your real life?

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Digital presence is referred to as the image of an online business perceived by the customers. Digital presence can build a brand since it provides a platform for brands and consumers to understand each other better. It is mainly concentrated on the SEO, website, and content of the brand. When a consumer is interested in something or looking for a particular thing, one would certainly type a keyword or two to search it up. A brand uses these keywords very smartly while making their content, and specifically SEO. This affects us in real life because online marketing is practiced in such a way that it creates a web of greed. Whenever one is looking for something to buy, they usually get suggestions to look for similar things, and thus, the thread begins. This directly affects our choices in real life.


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